Today in Trademark History: 8/18

On August 18, 1987, Italian automaker De Tomaso Modena S.P.A. was granted its first registration for the PANTERA mark.  Aficionados of 1970s-era supercars may remember the De Tomaso PANTERA (Italian for “panther”), which was a low slung, mid-engined, two-seat affair that made its debut in 1971.  Although production of the PANTERA model ceased in 1991, the mark is still in use for “structural parts for automobiles,” and the PANTERA registration remains in force.

By ShanHams (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via  Wikimedia Commons .

By ShanHams (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons.

Today in Trademark History: 8/5

In 1971, a fast food legend, the QUARTER POUNDER, was born.  Millions and millions of burgers later, on August 5, 1975, the QUARTER POUNDER was registered as a U.S. trademark.  McDonald’s Corporation actually secured two QUARTER POUNDER registrations that day, No. 1017498 for a “hamburger sandwich,” and No. 1017623 for “restaurant services featuring a hamburger sandwich.”  Both registrations are still in force, which is unsurprising since they are owned by a company that sells seventy-five burgers every second, serves one percent of the world’s population every day, and has at some point been the employer of one in every eight American workers.

By Evan-Amos (Own work) [CC0], via  Wikimedia Commons .

By Evan-Amos (Own work) [CC0], via Wikimedia Commons.

Today in Trademark History: 8/3

Cue the creepy animatronics!  On August 3, 1982, a date which will live in infamy, Pizza Time Theatre, Inc. was granted its first U.S. registration for the innocuous-sounding mark CHUCK E. CHEESE, for “providing restaurant services” and “providing video and coin operated game services, featuring costumed live and animated characters in entertainment services.”  Today, almost two generations of traumatized youths later, the mark is still in use and the original registration is still in force.  And the friendly, terrifying mechanical band plays on and is totally not going to kill you.

By Martiniturbide (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via  Wikimedia Commons .

By Martiniturbide (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons.

Today in Pokémon History: 8/1

Sixteen years ago, on August 1, 2000, the first U.S. registration for the PIKACHU mark from the now ubiquitous Pokémon video game franchise was granted to Nintendo of America Inc. for “clothing, namely, hats, headwear, nightwear, shirts, shorts, sleepwear, and T-shirts.”  Registration No. 2374006 was renewed in 2010 and remains in force.

And yes, in case you were wondering, Nintendo currently has at least three pending U.S. trademark applications for POKÉMON GO, so don’t worry.

By Laika ac from UK (Danshui) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via  Wikimedia Commons .

By Laika ac from UK (Danshui) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.