Trademark Law


A trademark is a proprietary word, phrase, symbol, letter, or design (or a combination such as a word and design) that identifies the source of a particular party’s goods (products) and distinguishes that party’s goods from the goods of others.  A service mark is functionally identical to a trademark, except that it is used for services rather than goods.  A trademark/service mark can be the name of a business or organization, a brand name for a product or service,  a collective mark to indicate membership in a particular group, or a certification mark to indicate that a product or service meets certain standards.  Examples of terms that may be eligible for trademark protection include brand names for products and services; business names; logos and symbols for businesses, products, and services; slogans and taglines; names of non-profit organizations; artist, band, and performer names; names of print and electronic publications; names of educational courses and services; bar and restaurant names; and food and beverage brand names, to name a few.  For more information about trademarks from the United States Patent and Trademark Office, please click here.

Trademarkwise LLC offers comprehensive trademark protection and enforcement services, and has extensive experience and expertise in U.S. and international trademark clearance, prosecution, registration, licensing, dispute resolution, and client counseling.  David Payne, the firm’s founder and Principal, has more than fifteen years of trademark practice experience and a proven record of successfully registering and enforcing trademarks for a diverse array of clients and industries.  David also advises clients on intellectual property licensing and contractual issues, and has significant experience drafting, reviewing, and negotiating various types of contracts, including trademark licensing agreements, consent and coexistence agreements, assignments and transfers of ownership, and nondisclosure agreements.  In addition, by offering most trademark services on a flat fee basis, Trademarkwise® makes legal budgeting more predictable and affordable for businesses, organizations, and individuals.

Trademarkwise® serves clients across the United States and internationally.  To learn more about how Trademarkwise® can help to protect your business name, brand, or creative work, or to schedule a free initial consultation, please call toll-free at 844 4TM WISE, or send an email to

Experience  •  Expertise  •  Affordable Flat Fees