Today in Trademark History: 8/3

Cue the creepy animatronics!  On August 3, 1982, a date which will live in infamy, Pizza Time Theatre, Inc. was granted its first U.S. registration for the innocuous-sounding mark CHUCK E. CHEESE, for “providing restaurant services” and “providing video and coin operated game services, featuring costumed live and animated characters in entertainment services.”  Today, almost two generations of traumatized youths later, the mark is still in use and the original registration is still in force.  And the friendly, terrifying mechanical band plays on and is totally not going to kill you.

 By Martiniturbide (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via  Wikimedia Commons .

By Martiniturbide (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons.