Seventy-five years ago to the day, this country bore witness to an event that would forever change the face of breakfast cereal…into three faces. On November 18, 1941, the Kellogg Company was granted its first registration for the SNAP CRACKLE POP logo featured on the boxes for its enduringly popular RICE KRISPIES® brand cereal. “Snap,” “Crackle,” and “Pop” were a trio of gnomic elves whose carefree manner and whimsical smiles brought a measure of mirth and merriment to the traditionally saturnine exercise of eating crisped rice. However, as all good things must come to an end, the original Snap, Crackle, and Pop characters were eventually phased out in favor of the newer, hipper, street-savvier versions on the current packaging, and U.S. Registration No. 391602 was allowed to expire with dignity in 2002.