Today in Trademark History: 11/24

On November 24, 1964, the brand that helped to popularize the romance novel genre was first registered as a trademark in the United States, when Harlequin Books Limited was granted U.S. Registration No. 780646 for the HARLEQUIN mark for “books.”

 By Guil2027 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via  Wikimedia Commons .

By Guil2027 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.