Today in Book Learnin’ History: 8/5

Almost anyone in this country who has ever been or had a school-age child is likely familiar with the publishing company known as Scholastic, and exactly four score and seven years ago, the SCHOLASTIC mark was first registered as a trademark in the United States.  On August 5, 1930, The Scholastic Publishing Company was granted U.S. Registration No. 273405 for the mark SCHOLASTIC for a “semi-monthly magazine.”  Founded in 1920, Scholastic would grow to become “the world’s largest publisher and distributor of children’s books…employing more than 8,400 employees and serving customers in more than 165 countries in 45 languages.”  The company’s current list of publications include the Harry Potter series, The Lord of the Rings series, and numerous elementary school favorites such as The Magic School Bus and Captain Underpants series.  Today, the SCHOLASTIC mark is more prominent than ever, and the 273405 registration is still in force.

Matthew G. Bisanz [GFDL (http://www.gnu.org/copyleft/fdl.html), CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0), GPL (http://www.gnu.org/licenses/gpl.html), LGPL (http://www.gnu.org/licenses/lgpl.html), FAL or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.

Matthew G. Bisanz [GFDL (http://www.gnu.org/copyleft/fdl.html), CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0), GPL (http://www.gnu.org/licenses/gpl.html), LGPL (http://www.gnu.org/licenses/lgpl.html), FAL or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.