Eighty-nine years ago today, confectionary history was made, and a multi-billion-dollar trademark was first registered in the United States. On February 28, 1928, U.S. Trademark Registration No. 239311 was granted to Mars Incorporated for the mark SNICKERS for “candy comprising candy bars.” Named after one of the Mars family horses, the SNICKERS bar was first introduced in 1923, and the caramel, nougat, and peanut-filled confection quickly became one of the world’s most beloved sugary treats. Both the SNICKERS mark and the 239311 registration are still in use, and, packed with peanuts, the SNICKERS bar still apparently really satisfies.