Some BREXITs Don’t Need a Referendum

The Boston Globe reports that the Boston Beer Company, maker of SAMUEL ADAMS® beers and ANGRY ORCHARD® hard ciders, has filed to register the term BREXIT as a trademark for hard ciders.  As the article notes, “Samuel Adams and the Sons of Liberty led their own Brexit in 1776, and now Samuel Adams the beer wants to keep that tradition alive.”  The Boston Beer Company is not the only party in the U.S. attempting to capitalize on Great Britain’s historic June 23, 2016 vote to leave the European Union.  According to the U.S. Patent and Trademark Office’s records, at least two other parties have filed trademark applications for the term BREXIT, one for clothing and the other for dietary and nutritional supplements.  Given the global significance and potential ramifications of the UK’s “Brexit,” one suspects that more would-be trademarkers will follow suit.  Read the article here.  From The Boston Globe.

 By k.ivoutin (beer) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via  Wikimedia Commons .

By k.ivoutin (beer) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.