Two years ago today, on April 1, 2014, the law firm of Trademarkwise LLC was born. Originally conceived as an elaborate April Fools’ Day prank, the firm now represents a geographically and commercially diverse array of clients in their trademark, copyright, dispute resolution, litigation, entertainment, and contractual matters on a budget-friendly, flat-fee basis. And while the firm has now entered its terrible twos, with their attendant growing pains, teething, and occasional temper tantrums, we here at Trademarkwise® are determined to make those twos terrific, or some other word that shares a Latin root with terrible but can be contextualized into something more positive. And hopefully more marketable.

As we simultaneously celebrate the firm’s birthday and April Fools’ Day with trademark-wisecrackery, let us remember that while this day may bring mirth, securing protection for your trademark rights is no laughing matter. Well, unless your mark is COMFYBALLS.

By Moralist [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.