Even Drug Dealers Understand the Power of Branding

Wired has a fascinating, if somewhat morbid piece on the branding practices of heroin dealers.  While we should not expect to see ® trademark registration symbols on heroin bags any time soon (under 37 C.F.R. § 2.69 and T.M.E.P. § 907, use of a mark in commerce must be lawful use to be the basis for federal registration of the mark), drug dealers appear to recognize that the power of brand identification and loyalty is universal in the marketplace.  But please don’t call Trademarkwise® for advice.  Read the full article here.

 By Mpv_51 at English Wikipedia (Transferred from English Wikipedia) [Public domain], via Wikimedia Commons

By Mpv_51 at English Wikipedia (Transferred from English Wikipedia) [Public domain], via Wikimedia Commons

Reposted from Wired.