What can Santa teach you about trademark protection? Not all that much, it turns out. But a post on DuetsBlog makes a good point about the importance, for brand owners, of making a list and checking it twice (like the big guy reputedly does). In this case, the list in question is “a list of your trademarks, your goods, and your services.” A trademark owner’s products and/or services can change over time, and as the article notes, “[i]f you don’t have registrations to cover everything (at least the important stuff!), then you should strongly consider updating your trademark registration portfolio.” Read the full article here.

By Jonathan G Meath (Jonathan G Meath) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons.

Reposted from DuetsBlog.