The Trademarkology Blog has an interesting post about famous sports announcer catchphrases that have been registered as trademarks. Among the featured names is ring announcer Michael Buffer, whose “Let’s get ready to rumble” catchphrase is protected by trademark registrations for a wide variety of products and services, such as coffee mugs, swimsuits, robes, belts, shorts, pants, underwear, shoes, boots, ties, outerwear, pajamas, exercise gear, and formalwear. According to an ABC report, by 2009 the “Let’s get ready to rumble” catchphrase had already generated over $400 million in revenue. Apparently, there’s gold in them there catchphrases. Read the full article here, and watch Buffer in action below.
Reposted from the Trademarkology Blog.