The Counterfeit Red Shoe Diaries

World Trademark Review chronicles the success that luxury fashion brand Christian Louboutin has had in crowdsourcing its fight against counterfeit goods.  Since 2010, the company has operated an online reporting program called Stopfake, where their own customers can submit reports of their encounters with fake Christian Louboutin products, while simultaneously being directed toward the genuine articles offered on the company’s official website.  Christian Louboutin states that it receives “an average of 200 emails each week” from members of the public reporting suspected trademark infringements, and the company acts on the information to shut down websites selling the counterfeit goods.  Although the Stopfake approach is innovative, knockoff goods remain a significant problem, particularly for luxury brand owners such as Christian Louboutin.  Read the full article here.

By Arroser (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.

By Arroser (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons.