Forty-nine years ago today, the DALLAS COWBOYS was first registered as a trademark in the United States. On December 19, 1967, U.S. Registration No. 841044 was granted to the Dallas Cowboys Football Club, Inc. for “entertainment services-namely, football exhibitions rendered live in stadia and through the media of radio and television broadcasts.” The Cowboys have continuously rendered their entertainment services, live in stadia and through the media of radio and television broadcasts, since 1960, and the 841044 registration remains in force today.

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