Wired takes a look at the history behind five of the world’s most famous logos: the Michelin Man, the NASA logo, the CBS logo, the peace sign, and the AT&T logo. The origins of the five logos, along with two dozen others, are explored in detail in the book TM: The Untold Stories Behind 29 Classic Logos, written by Mark Sinclair. Fun fact: the Michelin Man, or “Bibendum,” was registered as a US trademark in 1970, but has been terrifying children and haunting dreams since 1898. Read the full article here.

Reposted from Wired.